MAYBE SHE’S BORN WITH IT – MAYBELLINE

Posted By on November 10, 2009

My Favorite NON Waterproof

My Favorite NON Waterproof

I KNOW, I KNOW – what does Maybelline have to do with QUILTING, FAMILY, or GRANDANGELS?  Well, I don’t know but I just felt the need to sprout some dendrites!
Because I was NOT BORN WITH IT – as I was putting my makeup on this morning I couldn’t help but notice that I had TONS of tubes of mascara……Clinique, L’Oreal, Revlon, HERBALS from special makeup outlets, Bare Escentuals, Philosophy, Estee Lauder, Physicians Formula……I AM NOT KIDDING. 
Why, I asked myself?  I love Maybelline mascara and always have – so why the continual search for the BEST product?  Time and time again I have found that the higher-end higher priced products do not necessarily substantiate the old adage that “you get what you pay for!”
I realized that, in the back of my mind, that I was trying to replace an inexpensive drug store item (Maybelline) for something of “value.”  But with every attempt at higher end (in my mind) products I kept returning to Maybelline.  All along I had the BEST VALUE right in my make-up bag!!!
So, as of today – I am making a public stand – I LOVE MAYBELLINE GREAT LASH – my search has ended.  I will stray no more.  🙂
MY FAVORITE - WATERPROOF

MY FAVORITE - WATERPROOF

Why did I post this?  I have no clue…..but I thought I would throw in a little history lesson – with the help of Google and Maybelline.com here is a little HISTORY LESSON.
MAYBELLINE HISTORY
 T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister, Mabel, from whom he originally received the idea of producing an easy-to-use product to darken the eyelashes which could be sold commercially. MAYBELLINE now operates as a separate division within L’Oréal USA, Inc.Cake mascara was originally advertised and sold exclusively by mail. It was received so well by the general public that women started asking for it in drug stores. The MAYBELLINE success story didn’t really start until mascara first appeared in the nation’s variety stores. In September 1932, a special 10-cent package of MAYBELLINE mascara was designed for sale in these stores. The subsequent success of this product has become legend.

MAYBELLINE eyebrow pencils came along a few years later. Eyebrow pencils were the natural follow-up to the solid mascara as the company’s second eye cosmetic. Eye shadows of various shades were added in the 1920’s and have increased in popularity and general usage year after year.

MAYBELLINE introduced Ultra Lash Mascara, a waterproof product, in the early 1960’s. A true breakthrough, Ultra Lash was the first mass market automatic mascara, which means the mascara is applied directly to the brush in the tube. Then in 1971, Great Lash, a water-based mascara, was introduced. With a truly legendary history, it is still the number-one best selling mascara in the marketplace. Today, a Great Lash mascara crosses a drugstore scanner every 1.5 seconds. Its winning formula is closely guarded and its hip appeal is undeniable. A makeup artist’s staple, this mascara is always in plain sight backstage at fashion shows. MAYBELLINE currently offers 13 mascara formulas ranging from high tech to high fashion.

New entries to the MAYBELLINE line have consistently made headlines. In the 1970’s, MAYBELLINE successfully branched into other cosmetic categories – face, lip and nail. In 1983, Shine Free, an oil-control makeup line featuring non-comedogenic formulas, was introduced. Shine Free was one of the first lines designed expressly for women with oily skin and is still an important category for the company today. Skin looks fresh and natural all day while keeping oil under control.
In 1991, another MAYBELLINE milestone – the “Maybe she’s born with it. Maybe it’s MAYBELLINE” advertising tagline was created. It continues to be a great success for the brand today and is recognized around the world.

In February, 1996, MAYBELLINE was purchased by L’Oréal USA, Inc. and the company headquarters were subsequently moved to New York City.

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3 Responses to “MAYBE SHE’S BORN WITH IT – MAYBELLINE”

  1. sheddy says:
    November 10, 2009 at 5:48 pm

    I love my pink and green mascara! It’s the only one I use and I look great!

  2. Catherine Etter says:
    November 11, 2009 at 10:00 am

    Whata’ hoot – talk about opening a few eyes on this rainy and dreary morning!!!!!! Regardless of what tube you lube your lashes with, you always look totally stylin’ and YES, you were born with IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  3. Bev in BC says:
    December 23, 2009 at 5:07 pm

    WOW. What a great story and history. As a teenager in the 1950’s I used the cake mascara with brush. We wet the brush, UGH with saliva, rubbing it into the cake and applied our mascara with this brush. Sounds so gross! This was the only brand I could afford from the “five and dime” with my babysitting money. LOL.

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